The payment process or the checkout flow of a website is usually an intricate process and handcrafted with care. In a perfect world, all the prospects who enter the website convert to paying customers. But it does not work that way. Many SaaS and ecommerce businesses deal with prospects leaving the website and payment page abandonment on a day to day basis.
There are a number of elements that can be tweaked to prevent the drop in conversion rates at the payment page level. When it comes to the design and layout of the payment page, the questions that you need to ask are: Is the payment page going to be single page or multi-step? If you have a few fields then a single page should suffice. If you have a large number of fields on your payment page it must be spread out to multiple steps. Letting the customers see how many steps they have to go through is a good option.
The design should be able to accommodate all the fields, as well as the information that needs to go into the payment page. The must haves such as the product details, billing amount, include the taxes and the shipping costs. It is a wise choice to let the customers all the charges from the beginning of the payment process if not the customers will be in for a rude shock.
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