21 marketing tips from startups that bootstrapped their way to success

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When building your startup, you have two options; raise funds or bootstrap. The business plan way of raising money for your venture still has its place. However, intense competition among startups makes raising funds a long shot for most entrepreneurs. For the most part, you will be better off bootstrapping your startup until you have …
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The Bootstrapper’s guide to first 1000 trial signups

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After hundreds or thousands of hours of coding, long coffee nights and irregular sleeping patterns, your product is finally ready. You are eager to show it to the world, get people to start paying for it, and at least get a payoff for all your hard work. Heck, you may also be eyeing some VC …
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Benefits of Co-Working Spaces for Startups

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Most tech startup successes have humble beginnings. We have all heard stories of the brilliant founder who starts his company at his home garage or basement, makes something great, finds a partner and goes on to conquer the world. In the very early stages of your startup, working from a garage or basement can be …
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Coworking space and ChargeBee: How does it work?

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A virtuous cycle begins with the rise of more and more people working remotely, rise of startups and the rise of the number of coworking spaces. According to a research by Deskmag, shows that there has been an 83% increase in the number of coworking spaces across the world, about 4.5 new coworking spaces have …
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A primer on MRR for Subscription Businesses. SAAS Metrics 101.

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There are many interpretations floating around the web but we have learnt it by trial & error. We thought of documenting it again as a primer for understanding basics of SAAS Metrics for our customers. Here is an attempt to make it simpler. What is MRR? Monthly Recurring Revenue is normalised monthly revenue, based on all recurring …
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The State and Challenges of #SaaS in 2014

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I came across a slide from Compass on the State of SaaS in 2014 and I found it insightful on the challenges most SaaS companies face. The SaaS industry is still less than two decades old. However, the growth and opportunities of the industry are clear. The successes of early SaaS players like Salesforce, WuFoo and others …
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Launching the power of self-serve for the world of subscriptions

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Convenience was once king, but it’s losing ground to the self controlled customer, as the internet rolls more towards the self serve economy we bring forward the power of self serve to your subscription business. Subscription revenue based businesses are massively structured on customer-merchant relationships. And what better way to augment it further than by …
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